Audience Research Platform for Agencies? Need Feedback
Hi everyone! I'm working on a project that helps with audience research (budget, costs, audience size) across all platforms, starting with Meta & TikTok ads. I wanted to get feedback from agencies or freelancers who will be our target audience.
Why are we focusing on this?
- There's no viable tool out there that does this all in one place. There are audience research platforms like vividata or statista but they're research based, not actual platform data.
- Making use cases for clients to scale or invest in more than 1 platform. You'll be able to see details like age, gender, geo and size across all platforms. You can also see CPMs, CPCs and estimate budget required to reach X% of the audience.
- Save audiences and push to different platforms directly to setup campaigns.
- Create holistic strategy plans and share with your team or clients for visibility.
How do you guys feel about this product? Would it be useful? Let me know.